(NOT) Genius Marketing #47: Milk is PED for jeans.

You hafta be kidding me. Steriods build jeans up, too? (Ad circa 2006.) --RWK

What Community? #80: Enough, people. A redundant rant.

[Still fucking huge.]
Baseball just does not know how to regulate its image with any kind of smarts. Why is everybody involved in that sport so fucking righteous and obnoxious? Even when A-Rod talks with candor about his shit, people get riled up to say he's the devil. Granted, I've not read all that much about this, but, shit. He said it was a "loosey-goosey" time. And boy was it lucrative. Why do people play into these roles? Of course it's absurd how much money he makes! He can do things that few other humans can. Same with Bonds. And, again: that shit was tight to watch! Turning a blind eye and smirking is disingenuous but it's not the end of the world. All this backtreading hoopla involving the Senate and all that crap is worse, somehow, because all it is, at bottom, is a way for some assholes to feel better about being assholes to other assholes whose daily summer performances make them less asshole-y and more god-like than the real humans they are, which, in turn, makes us assholes feel less asshole-y and, if we're lucky, lifted by the sight of something beyond us, beyond our capabilities and our stations. I mean, yes, it's annoying that these dudes "cheated," I guess, but it's not like either A-Rod or Bonds got a ring out of the deal. Goes to show that MLB can't spin anything into positivity in the end. Cuz, honestly, when it comes to Giambi, who was doping when he was smashing for my Oakland Athletics, I'm pretty okay with it because, well, he accepts his guilt, he continues to smash and I had a ton of fun watching those 2001 A's, as that was probably the best baseball team I've ever seen assembled. Sports shouldn't be a theatre for morals! It's spectacle and flight of fancy, it should be fucking fun. Gah. That's why I watch more and more and more basketball. That, and, well, the NBA is now back to always awesome highlights. This past week? Amazing. But, enough, I know. Cutting it off...right about...NOW! --RWK

Genius Marketing #36: Fuck Guitar Hero and the Cruise it slid in on.

Genius if only for the fact that it'll pop up all over every idiot blog just like this one for the next week or so and then it'll help sell yet more shit to yet more fools plugged into idiot box boob tubes everywhere. (Cuz, you know, I don't live through my laptop.) --RWK