Genius Marketing #33: Making tacos pop.

Get it? It's a joke. Somebody smart got her to read that copy. Somebody less smart got her to read it so flat. Or maybe -- maybe -- that's just how excited she gets when her tacos pop. Which, let's be honest, isn't that excited. At the least: it's not as excited as every sweaty blogger's getting right about now as this thing makes the rounds. --RWK [via, nsfw site]