Genius Marketing #19: Take it to the next level.

Nike hires the right people. That old Will Farrell joke: I hate your guts but I respect the hell out of you. (I dig their products, too; just not their company.) --RWK [via Carlton]

Encounter #16Community #5Futbol #3

Thiery Henry, circa Copa 06, por Nike futbol. I think I'm going to stop using the word "genius" and instead start using the word "magician." That work for you, too? --RWK

Encounter #15Futbol #2

--RWK

Encounter #14Community #4Futbol #1

From >>cb.