Friday, February 22, 2008

Genius Marketing #7: "One of the greatest shoes of all time."

How do you rate a shoe? Such an odd object to fetishize. But here we are. We are calling ourselves "Free Nikes!" for a reason. And what's this video, and Scoop Jackson's book (not to mention this blog, ahem), but more advertising for one of the most lucrative branding projects in history?
This picture was stolen from Solepedia -- yup, a wiki for shoes. But there's even cooler pictures, providing detailed looks at how the retro release of the Fire Red 3's compares to the original "elephant skin" cement grey look, in a relatively ancient post over on, where you can also find stuff like Darjeeling Limited t-shirts. (Dig that pun!) --RWK
compare the contrast

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