Monday, April 28, 2008

Genius Marketing #17: New Dark Knight poster.

This comes via Rob Humanick, and while it certainly gets my fanboy juices flowing, it's still pretty hard to top those Joker-specific posters from a while ago (look here). But Heath Ledger's unfortunate, left-field death definitely stopped that marketing plan. How fitting is it that the new tagline is "Welcome to a world without rules"? I'm glad the print team, at least, is back to making this a supreme ad campaign (let's forget this hack-job and the worries it instills) because I have faith that this will be one pretty fucking awesome blockbuster with its questions about seriousness (what is the worth of seriousness and unseriousness? isn't unseriousness still a form of seriousness?), its abandonment of rules (think about how rules work, or don't, in The Prestige) and its Joker (RIP) and its mack trucks flipping over. I hope to see it in IMAX. I hope it knocks my socks off. Then again, I don't want to get too excited. It's not like Christopher Nolan knows how to shoot actions scenes like Gore Verbinski or Steven Spielberg. (Yup, I made that link.) --RWK [Cross posted on VINYL IS HEAVY]

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