Tuesday, April 29, 2008

(NOT) Genius Marketing #18: NotJägermeister

Nice logic. Promote your own product by inventing a fake opposite product and promoting it. Also, this kind of sarcasm is just old and tired now. (Or is that just me?) If you really think your drink, which is ordered chiefly by fools in too-loud tones (and one curious grad student I know by the bottle), is the drink of wild and crazy guys and gals the globe over why not run with that? Oh, wait, there was that Napoleon Dynamite movie they all liked, wasn't there? (Guess it's just me. And other like-minded bloggers eager to pose smart.) --RWK [via]

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